Joe Hage, founder of JH Audio & Consulting, was born in Abu Dhabi and grew up in a home filled with music. Early on, he attended Lycée Louis Massignon, where he cultivated his love for the arts and discovered the power of melody. At the age of eight, he began learning guitar and made his first stage appearance at fourteen. His later participation in the Fête de la Musique marked a pivotal moment, laying the foundation for a career deeply rooted in sonic creativity.
An atypical route to fulfilling a dream
Although a graduate in industrial engineering, Joe quickly pivoted to music and audio, driven by his passion for the field. During his studies in Montreal, he balanced coursework with performing in a death metal band, honing his skills in audio and music production. This shift was not merely professional but a commitment to his true calling: blending technical expertise with creative expression.
In 2023, Joe brought his vision to life by founding JH Audio & Consulting, an agency specializing in sonic branding and audio production. The company’s mission is to help brands establish a lasting connection with their audience by creating unique, tailored sound identities. Through this approach, Joe and his team are redefining audio as a strategic ecosystem, empowering businesses to inspire, retain, and amplify their commercial impact.
Link to his YouTube channel: Audio Joe AE
Services Offered by JH Audio & Consulting
- Sonic Branding: Strengthen your brand identity with a distinctive sonic presence that customers recognize and resonate with, enhancing brand loyalty and increasing engagement.
- Original Music Composition: Amplify your brand’s story with unique music, crafted specifically to resonate in your ads, events, or digital environments.
- Voice-Over and Audio Production: We collaborate with a wide range of internationally renowned vocalists to produce high-quality voice-overs and audio productions that convey your brand’s personality with impact and consistency.
- Sound Design: Create immersive soundscapes that elevate user experiences in retail spaces, events, or digital media, enhancing customer interaction and emotional engagement.
Instagram link: JH Audio & Consulting
AI in music and voice-overs: Joe Hage’s opinion
AI voices & AI-generated Music can’t replace this one thing…
…the human touch.
AI is definitely changing industries, and both the voiceover and music fields are feeling its impact.
In terms of Voice Overs, AI can replicate voices, even copy famous ones, but it still lacks the unique emotions only humans can express to bring a script to life.
It can copy the sound, sure, but not the SOUL.
Think of the warmth of Morgan Freeman’s narration. It’s not just about his timbre, it’s the way he makes you feel.
The same goes for music. AI generated Music tracks might hit all the right notes ( pun intended), but music is more than just technical accuracy and striking the right chords (another one!)
It’s about the story, the passion, and the raw emotion that moves audiences, that gives you goosebumps!
Music will always be a uniquely human form of expression.
AI can assist in creating, but it will never truly replace the magic that is created by a human performance.
As someone who is deeply invested in the world of sound, I’m fascinated by AI’s potential.
But at the end of the day, the human element is irreplaceable. AI is here to help us; take away the mundane tasks, make certain processes more efficient and ultimately make our lives easier, NOT replace us.
An inspiring podcast
Beyond his business, Joe hosts The Voices of Dubai, a podcast celebrating Dubai’s diverse talents. From business leaders to artists and thought influencers, this podcast shares inspiring stories aimed at encouraging listeners to believe in the power of their own voice. More than just a show, The Voices of Dubai is a channel for motivation and empowerment, reinforcing the idea that dreams are within reach.
Instagram link: The Voices of Dubai
A path to recognition in the voice-over industry
In addition to his achievements in audio, Joe Hage is a recognised talent in the field of voice-over. He has twice been nominated by the Society of Voice Arts & Sciences (SOVAS) for Outstanding Body of Work – International as Best Voice Actor in Arabic, English and French. Joe was also shortlisted in the ‘Outstanding Podcast – International – Best Host’ category for his award-winning podcast The Voices of Dubai, demonstrating the breadth of his talent in the art of narration and voice-over.
Joe Hage embodies a modern vision of sound branding, proving that sound, when well orchestrated, can become a pillar of brand identity. With his atypical background and expertise, he invites companies to think differently and build a deeper connection with their audiences.
