The Dubai World Trade Centre (DWTC) has announced its annual results for 2022, welcoming a staggering 1.98 million visitors. As a major organizer of trade fairs and international events, the DWTC continues to play a crucial role in promoting trade and economic activity in Dubai and the region. This attendance marks a 29% increase, thanks to 244 business and public MICE events organized by the DWTC.
Dubai, a Global Leader in Business Events and Conferences: DWTC’s Efforts Pay Off
The MICE industry is an acronym encompassing several sectors related to professional and business events. MICE stands for Meetings, Incentives, Conferences, and Exhibitions.
The MICE industry involves organizing events such as business meetings, conferences, exhibitions, trade fairs, congresses, seminars, training events, incentive trips, and marketing events. These events are organized for businesses, organizations, associations, and governments to promote their products, services, or messages. The MICE industry is an essential component of the global economy and is continually growing.
This high influx highlights Dubai‘s status as a favored destination for business travel and tourism.
Helal Saeed Almarri, the General Director of the Dubai World Trade Centre (DWTC), commented on these results.
“DWTC’s results for 2022 are an unequivocal confirmation of the emirate’s efforts to stimulate post-pandemic economic recovery and seize opportunities.”
Indeed, the Dubai World Trade Centre (DWTC) results have unequivocally confirmed the emirate’s efforts to encourage post-pandemic economic recovery and capitalize on opportunities through strategic and collaborative engagement of stakeholders across all economic sectors. Despite the unprecedented challenges faced by the MICE industry this year, Dubai has demonstrated its leadership in this area through its dynamic event sector and globally recognized platform for knowledge sharing, effective networking, and innovation. Building on this success, Dubai strengthens its position as the MICE industry capital and contributes to achieving the goals set by the Dubai D33 Economic Agenda.
Promising Results: A Bright Horizon for the Future
The robust recovery of the MICE industry in 2022 showcases DWTC’s strong ability to attract a significant number of exhibiting companies. In fact, over 37,000 businesses participated in its events, a 50% increase from 2021, with 72% being international companies.
DWTC experienced notable growth in its event portfolio in 2022. Focusing on attracting foreign visitors and stimulating the local economy, Dubai is emerging as a global leader in organizing business events and conferences. The Dubai World Trade Centre hosted 47 captivating events centered around entertainment, live shows, and leisure. Moreover, the Dubai World Trade Centre Authority’s free zone witnessed substantial expansion, granting 926 new licenses in 2022.
These annual results demonstrate that Dubai is strengthening its global leadership in organizing business events and conferences. DWTC’s ongoing efforts to attract foreign visitors and boost the local economy have paid off. Dubai continues to be a preferred destination for businesses and tourists from around the world.